Products and pricing

Every Terrapin suite and app, at a glance.

What each product does, its key features and what it costs. Start with one app, or take a full suite. Everything runs on one customer record, so moving up needs no migration.

4suites19apps6apps free to start2platforms

Suites 4 suites

Complete products for one part of the business, with every app in that area on one record and one subscription.

SuiteAI

Terrapin Digital Marketing

An AI marketing team that proves revenue.

Every lead answered in seconds, every follow-up done, every campaign traced to the customers it won. AI agents do the daily work of a marketing team, so your people spend their time closing.

  • Digital Marketeer: AI agent that writes the plan, sets targets and runs campaigns.
  • Website Builder: AI-built pages with chat that answers, qualifies and books.
  • Marketing Automation: AI voice and WhatsApp agents, bulk WhatsApp and email.
  • Social Media: A content calendar planned, previewed and published.
  • Content Studio: Reels, images and blogs in your brand voice.
  • Ad Analytics: Cost per customer across Google, Meta and LinkedIn.
  • Business Profiles: Listings kept current wherever buyers look you up.
  • Sales Dev Rep: Every lead answered, qualified and booked, any hour.

Pricing

From ₹1,20,000 a year

Starter: 2 users, ₹1,20,000 a year

Growth: 10 users, ₹3,60,000 a year

Scale: 25 users, ₹6,00,000 a year

Implementation: optional, estimated in the requirement discussion. Private Cloud or on-premise on proposal.

SuiteAI

Terrapin CRM

From the first visiting card to the last rupee collected.

Capture leads from cards, Google Maps and Apollo, reach them by email, WhatsApp and voice, then turn approved quotes into orders, invoices and payments collected by QR or SMS link, all on one customer record.

  • Lead capture: Card scan, Google Maps, Apollo, uploads and forms.
  • Outreach: Bulk email, WhatsApp and voice, every reply analysed.
  • Funnel: Every lead tracked, with calls and visits logged.
  • Customer 360: Orders, invoices, quotes and activities together.
  • Pipeline: Opportunities, commit, best case and targets.
  • Quotes and approvals: Discounts approved by the right person on the phone.
  • Orders to invoices: Quote to order to invoice, with your taxes.
  • Payments: QR codes and SMS links that apply themselves.

Pricing

From ₹1,20,000 a year

Starter: 2 users, ₹1,20,000 a year

Growth: 10 users, ₹3,60,000 a year

Scale: 25 users, ₹6,00,000 a year

Add-ons: Field Force and Advanced Service, priced per user. Implementation optional; Private Cloud on proposal.

SuiteAI

Terrapin eCommerce

One platform for every way you sell, run by AI.

Stores for consumers, retailers and dealers, bookable services and Amazon on one platform. AI builds product pages, sells on chat and voice, and every order ships from the nearest warehouse with the cheapest courier.

  • D2C storefront: Your own store with catalogue, payments and shipping.
  • B2B dealer portal: Dealer pricing, approvals, wallets and credit.
  • Bookable services: Seats, rooms and slots sold with capacity control.
  • Marketplaces: One catalogue on Amazon and more, orders in one list.
  • Social commerce: Orders from WhatsApp, Instagram and Facebook.
  • AI content: Product images, videos and pages made by AI.
  • AI shopping assistant: Recommends, answers and takes the order.
  • Smart fulfilment: Nearest warehouse and the lowest-price courier.

Pricing

From ₹4,00,000 a year

Starter: one storefront, ₹4,00,000 a year, 30-day go-live

Growth: up to 3 storefronts with B2B, ₹8,00,000 a year, 45-day go-live

Enterprise: unlimited storefronts and services, ₹12,00,000 a year, 60-day go-live

Implementation: included in every plan.

SuiteAIFree to start

Terrapin Billing

Bill, collect and ship. Free to start.

Tax invoices for business and cash customers, POS for walk-ins, QR codes and SMS payment links that apply themselves, credit notes and refunds, and shipping through an integrated partner.

  • Tax invoices: Your format and taxes, for business and cash customers.
  • POS: Walk-in customers billed in a few taps.
  • UPI QR payments: Customers scan and pay; it lands on the bill.
  • SMS payment links: Credit customers pay from a link; dues close.
  • Credit notes and refunds: Linked to the original bill, balances stay right.
  • Customer ledger: Every bill, payment and return per customer.
  • Packing and shipping: Integrated shipping partner and tracking.
  • AI Billing Assistant: Find or create an invoice by asking in chat.

Pricing

Free to start

Free: 2 users at one location.

Pro: 5 users, any number of locations, ₹24,000 a year.

More than 5 users: we recommend a Terrapin CRM plan, with billing included.

Setup: self-service, or implementation by our team (estimated ₹20,000–50,000 one-time).

Marketing apps 8 apps · from Terrapin Digital Marketing

Each app is sold on its own, priced per year for 2 users (the minimum), and grows into its suite with nothing to migrate.

MarketingAI

Digital Marketeer

A head-of-marketing plan and weekly execution, from an AI agent

The AI Digital Marketeer learns your business, writes the quarterly plan and content calendar, sets targets, executes the work and reviews results against them.

  • Business onboarding: Learns your products, customers, competitors and goals through a guided setup.
  • Quarterly plan: A written marketing plan with channels, themes and budget.
  • Content calendar: A monthly calendar of posts, campaigns and offers.
  • KPI targets: Clear targets for leads, bookings and reach.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

MarketingAI

Website Builder

A website that answers, qualifies and books, not just a brochure

Build and host fast websites and landing pages with AI, with a page-aware AI chat on every page. Every form and chat lands as a lead you can follow up, and one subscription covers up to four websites.

  • AI site builder: Describe your business and get a full website with pages, copy and images you can edit.
  • Landing pages: Campaign pages for offers, events and launches, ready in minutes.
  • Page-aware AI chat: A chatbot that knows the page it sits on, answers questions and books meetings.
  • Lead forms: Enquiry, booking and download forms that create a lead with its source.

Pricing

₹24,000 / year

2 users included (the minimum).

Up to 4 websites on one subscription.

Extra users ₹12,000 a year each. No location limit.

MarketingAIFree to start

Marketing Automation

AI agents that call, chat and follow up with every customer

AI voice and WhatsApp agents talk to your customers about your campaigns, answer their questions, follow up, update CRM lead records and create sales orders. Send bulk WhatsApp and email, and chat live as a team on the WhatsApp Business API. Free to start at one location.

  • AI voice agent: Calls customers about your campaigns, gives information, follows up, updates CRM leads and creates sales orders.
  • AI WhatsApp agent: Holds WhatsApp conversations, answers questions, follows up, updates leads and creates sales orders.
  • Bulk WhatsApp: Send template messages to your customer lists, personalised for each customer.
  • Bulk email: Email campaigns to your lists, with your branding.

Pricing

Free

One location: free for 2 users. Bulk WhatsApp and email, WhatsApp Business API with team live chat, and AI-written templates.

Multiple locations: ₹24,000 a year for 2 users. Adds AI voice and WhatsApp agents, and analytics and reports on your automation.

Extra users ₹12,000 a year each. Usage at actuals.

Marketing

Social Media Management

Stay visible on every channel, every week, without a social media team

Plan, create, preview and publish posts across your social channels and Google Business Profile from one calendar, and see which posts bring enquiries.

  • Content calendar: Plan weeks of posts across channels on one calendar.
  • 8 channels: Publish to the major social networks and Google Business Profile from one place.
  • Per-channel preview: See exactly how each post will look on each platform before it goes live.
  • Scheduling: Queue posts for the best times and let them publish on their own.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Marketing

Content Studio

Weeks of content made in hours, always in your brand voice

Generate reels, videos, images, carousels, captions and blogs with AI, and adapt your own photos and footage to every channel's format.

  • Reels and video: Short videos and reels generated from a brief, a product or your own footage.
  • Images and carousels: Post images and multi-slide carousels in your brand style.
  • Blogs and articles: Long-form articles written to rank in search and in AI answers.
  • Captions: Captions and hashtags for each platform.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Marketing

Ad Analytics

See which ads bring customers, not just clicks

Bring every lead from Google, Meta and LinkedIn into one place with the campaign that found it, compare platforms and see where to move your budget.

  • Lead sync: Leads from Google, Meta and LinkedIn ads arrive with their campaign, ad set and ad.
  • Cost per customer: See what each customer cost, not just each click or lead.
  • Cross-platform reports: Compare Google, Meta and LinkedIn side by side.
  • Budget insights: Recommendations on where to move budget based on results.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Marketing

Online Business Profiles

Be found, and look right, wherever customers search for you

Keep your Google Business Profile and online listings current, post updates, and keep an eye on reviews, so local buyers find you and trust what they see.

  • Google Business Profile: Update hours, photos, services and posts from one place.
  • Listing consistency: Keep your name, address and phone the same everywhere.
  • Posts and offers: Publish updates and offers to your profile on a schedule.
  • Reviews inbox: See new reviews in one place and reply quickly.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

MarketingAI

Sales Dev Rep

Every lead answered in seconds, qualified and booked, day and night

The AI Sales Dev Rep replies to every lead from ads, your website and chat within seconds, on WhatsApp, voice calls or website chat. It qualifies with your questions, books meetings and updates the lead.

  • Instant reply: Responds to new leads within seconds, at any hour.
  • WhatsApp: Two-way WhatsApp conversations that answer and qualify.
  • AI voice calls: Calls new leads, talks naturally and records the outcome.
  • Website chat: Embedded chat on your website and app.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Sales apps 7 apps · from Terrapin CRM

Each app is sold on its own, priced per year for 2 users (the minimum), and grows into its suite with nothing to migrate.

Sales

Lead Sourcing, Outreach & Funneling

From visiting card to qualified prospect, without a spreadsheet in between

Capture leads from cards, Google Maps, Apollo and forms, reach them by bulk email, WhatsApp and voice, and move qualified leads through a tracked funnel to prospect.

  • Card scan: Scan trade-fair and visiting cards straight into leads.
  • Google Maps sourcing: Find businesses by category and city and add them as leads.
  • Apollo.io sourcing: Search contacts by role and company and import them.
  • Imports and forms: Bring in spreadsheets and capture website enquiries with custom fields.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

SalesFree to start

Customer Management

Every customer, deal and quote on one record, with the forecast to match

A Customer 360 with opportunities, pipeline and forecasting, several quotes per deal and discounts approved on the phone, so you know what will close and why.

  • Customer 360: Contacts, activities, opportunities and quotes for each customer in one view.
  • Opportunities: Track every deal with stage, value, close date and next step.
  • Pipeline: See every open deal by stage and salesperson.
  • Forecasting: Commit and best case, against monthly and quarterly targets.

Pricing

Free

One location: free for 2 users.

Multiple locations: ₹24,000 a year for 2 users.

Extra users ₹12,000 a year each.

SalesFree to start

Customer Service

Every complaint and request tracked, from first message to resolution

A customer portal where customers raise tickets, plus tickets from email, phone and the AI agent, all handled by your service executives with categories and workflows.

  • Customer portal: Customers raise and track their own tickets.
  • Email to ticket: Emails to your support address become tickets.
  • Phone tickets: Executives log calls as tickets in seconds.
  • AI agent tickets: Conversations the AI agent can't resolve become tickets with the transcript.

Pricing

Free

One location: free for 2 users.

Multiple locations: ₹24,000 a year for 2 users.

Extra users ₹12,000 a year each.

Sales

Contract Management

Contracts, renewals and approvals on the customer record, never in a drawer

Create, approve and store contracts against each customer, track key dates and get reminded before renewals, so revenue doesn't slip at expiry.

  • Contract records: Every contract stored against its customer with value, dates and terms.
  • Templates: Standard contract templates with your clauses.
  • Approvals: Route contracts for internal approval before they are sent.
  • Key dates: Start, end, notice and review dates tracked.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

SalesFree to start

Field Sales

Know where your sales team is, and what every visit achieved

Plan beat routes, see the live location of your sales team, and record every visit, order and note against the customer, from the phone.

  • Beat plans: Plan daily and weekly routes for each salesperson.
  • Live location: See where your team is during working hours.
  • Check-in and check-out: Visits verified with time and location.
  • Visit notes: Outcomes, photos and next steps recorded on the customer.

Pricing

Free

One location: free for 2 users.

Multiple locations: ₹24,000 a year for 2 users.

Extra users ₹12,000 a year each.

SalesAI

Outreach Agent

Outreach that runs every day, reads every reply and updates every lead

The AI Outreach Agent reaches leads on WhatsApp, voice and email, follows up on a schedule, analyses every reply and updates the lead, so your salespeople call the interested ones first.

  • Multi-channel outreach: First messages and follow-ups on WhatsApp, voice and email.
  • Sequences: Follow-up schedules that stop when the lead replies.
  • Personalisation: Messages tailored to the lead's business and role.
  • AI voice calls: Natural calls that ask your questions and record the answer.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

SalesAI

Support Agent

Customer questions answered on WhatsApp and voice, at any hour

The AI Support Agent answers routine customer queries on WhatsApp and voice, from order status to policies, and hands over to your service team with the full conversation when a person is needed.

  • WhatsApp support: Two-way WhatsApp conversations that answer customer questions.
  • Voice support: Answers calls and handles common requests by voice.
  • Knowledge: Answers from your FAQs, policies and product information.
  • Order and invoice status: Looks up status for verified customers.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Billing apps 4 apps · from Terrapin Billing

Each app is sold on its own, priced per year for 2 users (the minimum), and grows into its suite with nothing to migrate.

BillingFree to start

POS

Bill walk-in customers in seconds, with every sale on a proper invoice

A point-of-sale for your counter that bills walk-in customers quickly, takes cash, card or UPI QR payments, and records every sale against a proper tax invoice.

  • Quick billing: Search or scan items and bill in a few taps.
  • Tax invoices: Every sale produces a proper invoice with your tax configuration.
  • QR payments: Customers scan and pay; the payment lands on the bill.
  • Cash and card: Record cash and card payments against the bill.

Pricing

Free

One location: free for 2 users.

Multiple locations: ₹24,000 a year for 2 users.

Extra users ₹12,000 a year each.

BillingFree to start

Invoicing & Payments

Tax invoices that collect themselves

Raise tax invoices in your format, give customers credit and payment terms, collect by QR code or SMS payment link, and handle credit notes and refunds, with every payment applied to the right invoice.

  • Tax invoices: Invoices for business and cash customers, with your tax configuration.
  • Your format: Your layout, logo and terms on every invoice.
  • QR payments: A QR code on every invoice; payments land on it.
  • SMS payment links: Send a link; the payment lands on the right invoice.

Pricing

Free

One location: free for 2 users.

Multiple locations: ₹24,000 a year for 2 users.

Extra users ₹12,000 a year each.

Billing

Packing & Shipments

Pack, ship and track every parcel from the invoice

Track packing, book shipments with an integrated shipping partner and share tracking with customers, all from the order or invoice.

  • Packing: Track what is packed, by whom and when.
  • Shipment booking: Book the courier from the order or invoice.
  • Integrated partner: An integrated shipping partner, with no separate courier portal.
  • Labels: Shipping labels created with the shipment.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

BillingAI

Billing Assistant

Ask in chat. Get the invoice, the payment status or the shipment, instantly

Your staff ask the AI Billing Assistant in plain words to find an invoice, create one, or check a payment or shipment, instead of searching screens or interrupting you.

  • Find invoices: "Show me last week's invoices for Sharma Traders" returns them instantly.
  • Create invoices: Create an invoice by describing it in chat, then confirm.
  • Payment status: Ask whether an invoice is paid, part-paid or overdue.
  • Shipment status: Ask where a customer's shipment is.

Pricing

₹24,000 / year

2 users included (the minimum).

Extra users ₹12,000 a year each. No location limit.

Platforms Priced on a proposal

Shared foundations for the whole business, scoped and priced with you.

PlatformAI

Terrapin Agentic AI

Put AI agents to work on the systems you already run.

Your ERP, core platforms and in-house applications stay where they are. Terrapin's agents work on top of them, with each user's own permissions, a person's approval before risky actions and a full record of every step.

  • Agent Studio: Agents described in plain English by the business.
  • Tool Studio: Your APIs and workflows as governed capabilities.
  • Workspaces: Context, policy and budgets per team or region.
  • Orchestrator: Plans, checks policy, acts, waits and records.
  • Approvals: Bound to the exact action; four-eyes for critical steps.
  • Knowledge: Answers with citations, inside each user's access.
  • 10 channels: Chat, form, API, events, WhatsApp, email, voice.
  • Trace and audit: Every step, policy check, approval and cost.

Pricing

Priced on a proposal

Scope: based on your systems, agents, channels and deployment.

Deployment: Terrapin cloud, your cloud or on-premise.

Start: bring one process and one system; we map it and send a proposal.

Delivery: phased; channels and connectors arrive by phase.

PlatformAI

Terrapin Service Management

Every service request owned, on time and on record.

Complaints, repairs, installations, returns and internal requests become tickets with an owner, an SLA and the customer's full history, and the AI Support Agent answers the routine ones on WhatsApp and voice.

  • Omnichannel tickets: Portal, email, phone, WhatsApp, chat, QR and API.
  • Self-service portal: Customers raise, track and reopen their tickets.
  • Forms and catalogue: Request types with fields, files and approvals.
  • SLAs and escalations: Business-hour timers, warnings and a matrix.
  • Workflows: Routing, automations and approvals by type.
  • Field service: Visit slots, mobile check-in, OTP to close.
  • Knowledge and AI: Articles, and the AI Support Agent on WhatsApp.
  • Reports and CSAT: SLA compliance, first-time fix, satisfaction.

Pricing

Priced on a proposal

Scope: based on your desks, users, channels and integrations.

Start small: the Customer Service app is free for 2 users at one location.

Implementation: forms, workflows, SLAs and channels set up by our team.

Works with: CRM, eCommerce, Billing and Agentic AI on one record.

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All prices are annual, in Indian rupees, excluding GST. Prices are indicative: showing interest is not an order, and the final price is confirmed in the proposal and agreement. Implementation is optional and estimated in the requirement discussion (apps ₹20,000–50,000). WhatsApp, SMS, email, voice, AI, payment-gateway and courier charges are billed at actuals. Subscription eligibility is subject to Terrapin Software's terms and conditions; see the subscription process.

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