Before we build your plan
Tell us about your business
A handful of straightforward questions — about five minutes. No jargon, no guessing games. Just the facts your growth plan will be built on.
- 1
What you offer and who buys it
- 2
Your numbers — revenue and budget
- 3
Where customers find you today
- 4
Your offering in depth
- 5
A few extra details,entirely optional
Your answers are saved as you go. Nothing is shared outside our team.
Step 1 of 5
About Your Business
Let's start with the basics — what you sell and who buys it. This shapes everything that follows.
Is this mainly a product business, a service business, or both?*
Describe what you sell or offer, in detail.*
What it is, what's included, how it's made or sourced (or how an engagement typically works) — and roughly where you'd place yourself on price versus others in your category (budget, mid-range, premium).
Who usually buys from you today?*
Age group
Type
Spending style
Where are your customers mainly located?*
Fields marked*are required.
Step 2 of 5
Your Numbers
Rough figures are fine — we only need the right order of magnitude to size the plan.
Roughly, what's your current revenue?*
Roughly how much can you comfortably spend on marketing every month?*
How old is your business?*
Roughly how many years have you been operating — even an estimate is fine.
Is this a totally new, standalone business, or a subsidiary/division of an existing business?*
Step 3 of 5
How Customers Find You
Where demand comes from today tells us what to amplify and what's missing.
Today, where do most of your customers actually come from?*
Select all that apply.
Digital presence*
Which of these do you currently have? Tick the ones you have and add the link or handle where relevant.
Step 4 of 5
Your Offering In Depth
These questions adapt to what you told us in step 1 — you'll only see what's relevant to you.
Thinking of your best-selling product or category — how often do customers repurchase it?*
What would you say sets your product apart from competitors?*
Are there seasonal patterns to your sales?*
Is there a specific launch, date, or event you're building toward?*
Is your service limited to people who can reach you locally, or could you take clients from further away?*
From enquiry to actually paying or signing up, how long does it usually take?*
Is your service typically...*
What would you say sets your service apart from competitors?*
Are there seasonal patterns to your enquiries or bookings?*
Is there a specific launch, date, or event you're building toward?*
Step 5 of 5
A Few Extra Details
All optional — but each one sharpens the plan. Skip anything that doesn't apply.
Pick up to 3 words for how you want your brand to feel
Choose at most three.
Is there a city or region you want to grow in but haven't cracked yet?
Is there a city or region where you're already strong and want to protect or grow further?
Who are your 2–3 closest competitors, and what do they do better or worse than you?
Roughly what price range do your competitors sit in, compared to you?
What proof points do you already have?
Anything unique to how your industry sells that a generic playbook might miss?
Almost done
Review Your Answers
Have a quick look before you send. Use Back to change anything.
Your answers will appear here.
Complete the steps above to see your summary.
Thank you — we've got everything we need.
We'll review your answers and come back to you within two working days with a plan built around what you've told us.
