Lead-to-cash CRM for growing B2B teams

From the first visiting card to the last rupee collected.

Capture leads from cards, Google Maps and Apollo. Reach them by email, WhatsApp and voice, and see who is interested. Then turn approved quotes into orders, invoices and payments collected by QR or SMS link, all on one customer record.

Live deal journeyDay 0
Engineering · Pune
  1. 1
    Visiting card scanned at the fairLead created; intro email and WhatsApp sent
    Day 0
  2. 2
    Voice follow-up: "send a quote"Reply analysed · tagged interested
    Day 2
  3. 3
    Two quotes, 12% discount approvedApproved on the business head's phone
    Day 4
  4. 4
    Sales order, 30% advance by QRAdvance recorded against the order
    Day 7
  5. 5
    Invoice issued, balance by SMS linkAdvance applied; paid in full
    Day 9
Card to cash9 days
Typed twiceNothing
Collected100%
  • 1 recordFrom the first lead to the last receipt
  • Same dayEvery card and enquiry followed up
  • 3 channelsEmail, WhatsApp and voice, replies analysed
  • MinutesTo approve a quote, order or invoice
  • QR + SMSPayments applied to invoices automatically
  • Every featureIn every plan; you pay for users

Deal journeys above are illustrative examples. Timings depend on your process and configuration.

The problem

Most teams don't have a CRM problem. They have a lead-to-cash problem.

Money slips away between the first conversation and the payment. Four gaps show up in almost every B2B business that quotes, invoices and collects.

Leads

Cards sit in drawers, enquiries wait a day

Trade-fair cards are never typed in, and website or WhatsApp enquiries are answered the next afternoon, after a competitor has called.

With TerrapinCards are scanned into leads, and email, WhatsApp and voice reach them the same day.

Quotes

Quotes crawl, discounts leak

Quotes are Word files sent after three reminders, and discounts are approved on WhatsApp by whoever answers first.

With TerrapinSeveral quotes per opportunity, with discounts routed to the right approver's phone.

Billing

Every order is typed twice

Orders and invoices are re-entered in the accounting system, so errors, delays and disputes follow.

With TerrapinQuote to sales order to invoice in one flow, with approvals, tax and your invoice format.

Cash

Collections chased by phone

Advances and balances live in notebooks, and month-end goes on matching bank entries to invoices.

With TerrapinQR codes and SMS payment links on every invoice, applied automatically, advances included.

The solution

Every step from lead to cash, on one customer record

Capture, outreach, pipeline, quotes, orders, invoices, payments and service share one record. Pick the outcome you care about.

Lead to cash

Four stages, one customer record

Each stage hands over to the next without re-typing, and every step lands on the same Customer 360: invoices, orders, receipts, quotes, opportunities and activities.

Capture

Cards, maps, databases, forms

Same dayfirst contact with every lead

Typical today
Cards in drawers, exhibitor lists in Excel, enquiries answered when someone gets to them.
With Terrapin
Card scan, Google Maps and Apollo sourcing, bulk upload and forms, then email, WhatsApp and voice with replies analysed.
Result
More leads reached, and the warm ones first.
See it in a demo →

Convert

Funnel, prospects, opportunities

One forecastpipeline, commit and best case

Typical today
Every salesperson qualifies differently, and the Monday review is a round of guesses.
With Terrapin
Funnel stages, prospects, activities, several opportunities per customer, a questionnaire and forecast categories.
Result
A pipeline the promoter can plan on.
See it in a demo →

Close

Quotes, approvals, sales orders

Minutesto approve a discount or an order

Typical today
Quotes in Word, discounts approved on WhatsApp, orders typed again for dispatch.
With Terrapin
Several quotes per opportunity, promotions and dealer incentives, quote and order approvals, advances, packing and shipping.
Result
Faster quotes and controlled discounts.
See it in a demo →

Collect

Invoices, POS, payments

QR + SMSpayments applied automatically

Typical today
Invoices re-entered in accounts, balances chased by phone, bank entries matched at month-end.
With Terrapin
Business and cash invoices, POS for walk-ins, invoice approval, your format and taxes, credit notes, QR and SMS payment links.
Result
Cash in faster, with nothing typed twice.
See it in a demo →

AI Agents

Reach every lead the same day, and call the interested ones first.

Five automated roles source leads, reach them on three channels and read every reply, so your salespeople spend their day on buyers who said yes. Pick a goal and watch a simulated week.

Outreach activity · simulatedMon
    • You stay in control:
    • Templates and scripts you approve
    • Lists and segments you choose
    • Every message and call logged on the lead
    • Warm leads handed to your team

    Capture and outreach

    Every lead captured, reached and read

    Scan a card, send a WhatsApp, an email or a voice call, and Terrapin writes the outcome back to the lead, so the funnel stays current without anyone tagging replies.

    • Captures
    • Sources
    • Reaches
    • Analyses
    • Hands over
    Card scanTrade fair · Pune
    Live

    Lead record updated

    Industries

    Built for businesses whose deals end in an invoice

    Where a sale means a quote, an approval, an order, an invoice and a payment, one record beats four tools. Terrapin CRM comes ready for each of these industries.

    Is Terrapin CRM right for you?

    You need Terrapin CRM if this sounds like your business

    Twelve everyday situations. Tap the ones that sound familiar. If three or more do, Terrapin CRM was built for you.

    Leads

    Your leads live in visiting cards, Excel sheets and WhatsApp chats

    Every lead in one place: cards scanned, sheets imported, enquiries captured from your website and forms.

    Speed

    New enquiries wait hours, or days, for a reply

    AI agents reach every lead the same day on WhatsApp, email and voice, and tell you who is interested.

    Prospecting

    Your team spends more time finding contacts than selling

    Find prospects on Google Maps and Apollo, and start outreach to hundreds of them in one go.

    Follow-up

    Follow-ups depend on who remembers

    Every lead moves through a tracked funnel, with the next step and every call and visit logged.

    Forecast

    You can't say what will close this month

    One pipeline with commit and best case, targets and the deals at risk, for each salesperson.

    Quotes

    Quotes take days and discounts go unchecked

    Several quotes per deal in minutes, with discounts approved by the right person on their phone.

    Billing

    Orders are typed again into another system to make the invoice

    Quote becomes sales order becomes invoice in one flow, in your invoice format and with your taxes.

    Cash

    Payments are chased by phone and matched by hand

    QR codes and SMS payment links on every invoice; payments land against the right bill on their own.

    Field

    Your salespeople are on the road and you can't see their day

    Beat plans and live location, with every visit tied to the lead, the quote and the order.

    Dealers

    You sell through dealers and distributors with credit terms

    Dealer quotes, approvals, orders, invoices and dues on one record per dealer.

    Service

    Customers call you for every complaint and status update

    A customer portal for tickets, plus an AI support agent on WhatsApp and voice that hands over to your team.

    Tools

    You pay for a CRM, a billing tool and a collections sheet that don't talk

    One record from first contact to final payment, so there is one place to look and one bill to pay.

    0 of 12 sound familiar so far.

    Not quite you? If you only need to bill walk-in customers and collect payments, start with Terrapin Billing, free. Your records move with you when you upgrade to CRM.

    ROI calculator

    Hours your team gets back, multiplied by what those hours cost

    ROI calculatorSee the hours and money your team gets back

    Share a few details to use the calculator with your own numbers, see your payback and get the full explanation.

    Editions and total cost of ownership

    Know the full cost before you commit

    PricingSee plans, prices and your first-year cost

    Share a few details and the full pricing, editions and total cost of ownership open right here.

    How to buy

    From first look to your team quoting in Terrapin, in ten clear steps

    You always know what happens next, who owns it and what you get at each step. Start with step one or talk to us today.

    1. 1Understand the productDeck, feature list, videos and a live outreach demo
    2. 2Lead-to-Cash AuditWe enquire and ask for a quote like your buyers do, then show where leads and cash slip
    3. 3Discovery callLead sources, sales process, approvals, billing and users mapped with your team
    4. 4Sandbox on your dataYour products, invoice format and approval rules, with a real lead from card to cash
    5. 5Proposal and agreementThe right plan for your users, implementation and go-live date in writing; sign and payPurchase complete
    6. 6OnboardingUsers and roles; customers, leads, products and prices imported; tax and invoice formats
    7. 7Set-up and trainingLead sources, outreach templates, approvals, payments and service configured; team trained
    8. 8Go-liveYour team quotes, invoices and collects in Terrapin in 2, 4 or 6 weeks, by plan
    9. 9Adoption reviewsDay 30, 60 and 90: logins, quotes, invoices and days to collect
    10. 10GrowMore users, Field Sales, Customer Service, or the rest of the Terrapin suite

    FAQ

    Questions buyers ask before choosing Terrapin CRM

    Tap a question to see the answer. Can't find yours?

    What is Terrapin CRM?

    A lead-to-cash CRM. It covers capturing leads, reaching them, managing deals, quoting, taking orders, invoicing and collecting payment, all on one customer record. AI agents do the repetitive outreach and follow-up.

    How is it different from Zoho, Salesforce or HubSpot?

    Most CRMs stop at the deal. Terrapin carries on to the sales order, the invoice and the payment, so you don't need a separate billing tool or a collections sheet. AI outreach on WhatsApp, email and voice is built in, not an add-on.

    Do I still need separate billing software?

    No. Tax invoices in your format, POS for walk-in sales, credit notes, refunds, and QR and SMS payment links all come with every CRM plan.

    Does it replace my accounting software or ERP?

    No. Keep Tally, SAP or your ERP for accounts, inventory and production. Terrapin runs sales, billing and collections in front of it. We agree how customers, orders and invoices flow between the two during your demo.

    What do the AI agents actually do?

    They source leads, send the first messages and follow-ups on WhatsApp, email and voice, read every reply and update the lead as interested, not now or not interested. Your team sets the goals and the limits, and anything the agent is unsure about goes to a person.

    How long does it take to go live?

    Terrapin is self-service, so a small team can start within days by importing contacts and setting up its invoice format. Larger teams with approvals, integrations or data migration usually take a few weeks with optional implementation help.

    Can we move our data from Excel or another CRM?

    Yes. Leads, contacts and customers import from spreadsheets. If you are moving from another CRM, we plan with you how contacts, deals and history come across before anything is switched off.

    Who pays for WhatsApp, voice calls and SMS?

    These are billed by the providers at their rates and are not part of the Terrapin subscription. The same applies to payment-gateway and courier charges.

    Can we host it on our own cloud or servers?

    Yes. Besides Terrapin's Public Cloud, there is a Private Cloud and on-premise edition for companies whose IT or regulators need data in their own infrastructure.

    Which countries is it built for?

    India, the UAE and Nigeria. Invoices follow your format and tax configuration, and prices are shown in your currency.

    Can we start small and grow?

    Yes. Start on a smaller plan, add users or move up a plan as the team grows, and add Field Sales, Customer Service or other Terrapin suites later. Your records stay in place.

    How do I see it working with my own business?

    Book a 30-minute demo. We scan your visiting card, send a quote for your own product and collect an advance by QR, on a sandbox set up with your invoice format.

    See your own lead become cash in Terrapin

    In a 30-minute demo we scan your visiting card, send you a quote for your own product and collect the advance by QR, on a sandbox with your invoice format.

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